Evaluation Activity 4, Who would be the audience for your media product?

Demographics:

Our Target Audience was between 16 and 24 male and female. They would be in the D-C category. They would probably be from middle or upper class. Our film didn't actually have an exact race which it was aimed at, we went for a wider audience and aimed it at anyone between the age of 16 and 24. They would watch our film because teenagers like horrors that are both thrilling and shocking. We decided to aim our film at young adults because they would probably have similar interests to us. Therefore our ideas would be current and appeal to the audience. We specifically used a young female protagonist to engage young males. Males would more interested if the main character was feminine because they are more attractive for the male eye.

Psychographics:

The background music we used creates tension. We used this deliberately to put the audience on the edge of there seats. This would appeal more to females because they are usually more anxious then males. We used fast pace editing to add to this effect. Also to create a sense of madness. Finally we thought that teenagers would be the ideal target audience because they could relate to the images.