When looking at our audience between the age of 17-24 we began to be aware of common interests. As teenagers dont have a large salary we looked to make the film worth the money they would pay to go and see it.
The results showed that the teenagers were interested in the horror genre. So straight away we could see that the group of 17-24 year olds would be right for our target audience.
We asked males and females of what there interests were and there we could appeal to both genders. As a result we could expand our views to a wider and larger audience.
This activity was very effective because it gave us a base to start with, which allowed us to push on from there.
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